{"id":1535,"date":"2021-10-28T22:24:12","date_gmt":"2021-10-28T22:24:12","guid":{"rendered":"https:\/\/pencilead.com\/?page_id=1535"},"modified":"2022-02-17T05:21:12","modified_gmt":"2022-02-17T05:21:12","slug":"houston-lours-de-snug-plush","status":"publish","type":"page","link":"https:\/\/pencilead.com\/en\/houston-lours-de-snug-plush","title":{"rendered":"\u00ab\u00a0Houston\u00a0\u00bb, l’ours de Snug Plush"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.47″][et_pb_row _builder_version=\u00a0\u00bb3.3.1″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.3.1″ parallax=\u00a0\u00bboff\u00a0\u00bb parallax_method=\u00a0\u00bbon\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb3.3.1″ text_font=\u00a0\u00bbOpen Sans|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#e94a4d\u00a0\u00bb text_font_size=\u00a0\u00bb50px\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font=\u00a0\u00bbOpen Sans|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb23px\u00a0\u00bb]<\/p>\n

\u00ab\u00a0Houston\u00a0\u00bb, l’ours de Snug Plush<\/strong><\/p>\n

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Qui est \u00ab\u00a0Houston\u00a0\u00bb, l’ours en peluche de la marque ?<\/strong><\/h1>\n

<\/strong><\/p>\n

Snug Plush signifie \u00ab\u00a0Peluche confortable\u00a0\u00bb, de ce fait pour le logo, le choix se tournait vers un ours en peluche, ce qui correspond bien \u00e0 une marque de textile. Il s’agit d’une mascotte capable de s’int\u00e9grer \u00e0 tout concept et \u00e9galement en faire un genre de produit d\u00e9riv\u00e9. C’est une jolie ic\u00f4ne marketing. <\/strong><\/p>\n

Une ic\u00f4ne marketing mais adorable que toutes personnes ou adeptes de mode aimeront voir sur un de leurs v\u00eatements.<\/strong><\/p>\n

Adaptable avec toutes sortes de couleurs, il peut se fondre dans plein de concepts ce qui sera utile \u00e0 l’avenir pour des collaborations.<\/b>\u00a0<\/strong><\/p>\n

Nous esp\u00e9rons, chez Pencilead, en faire un jour un v\u00e9ritable symbole et une ic\u00f4ne envers qui beaucoup pourrons s’identifier.<\/strong><\/p>\n

<\/strong><\/p>\n

Pourquoi un ours en peluche us\u00e9 ?<\/strong><\/h1>\n

Un simple ours aurait peut-\u00eatre \u00e9t\u00e9 confus\u00a0pour le public. Pour mettre en valeur la \u00ab\u00a0peluche\u00a0\u00bb, un effet d’usure et de couture \u00e9tait n\u00e9cessaire mais aussi esth\u00e9tique. Cela donne un charme.<\/b><\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00a0\u00bbPourquoi Houston ?\u00a0\u00bb _builder_version=\u00a0\u00bb3.3.1″ title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bb#e94a4d\u00a0\u00bb]<\/p>\n

Le nom de \u00ab\u00a0Houston\u00a0\u00bb n’a pas de rapport avec la ville texane mais le nom du chien d’assistance Handichiens de Nicolas Aguilay, fondateur de Pencilead. Il s’agit d’un labrador noir compagnon fid\u00e8le de Nicolas Aguilay.<\/p>\n

Cette r\u00e9f\u00e9rence permet aussi de souligner un futur partenariat avec l’association.<\/p>\n

\"\"<\/p>\n

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